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The Internet is in need of a Hero. Is Moove that hero? we think so.

Continued from Page 4
the following article is based on a Principles of Marketing term paper by TW.

If you search Google for 3D chat, you will get more than 1,870,000 results. 3D chat is popular and growing - but only one of these virtual chat programs has the technology and the vision to change the way we surf the Internet. Of course I am speaking of Moove.com.
Without getting too technical, it is important to first understand why Moove is different before venturing into what Moove can become.
Moove uses a peer to peer technology. In simple terms, when you create and dress up your Avatar (known as Actors in Moove), it lives on your computer. Other 3D chats store your Avatar on a large computer somewhere in cyberspace. When you log on, they let you use your Avatar, not much different than a Barbie Doll. Not a very comforting thought.


With Moove, our Avatars are always on our very own computers. We do not have to be online to change outfits or to even change our Avatar to a new look. This may not seem important right away, but for the Internet of the future (Web 3D), it is the very foundation. Let's take a peek at tomorrow.

Customize your Avatar for Web 3D in your Control Panel

When you buy a new computer and bring it home for the first time, you spend time customizing it to fit your personality. You pick the desktop wallpaper and the screensaver, you set-up your Internet connection and all the other little things to make it personal.
Tomorrow, you will also create and personalize your Moove 3D Avatar as part of your new computer set-up. This Avatar will be the Internet standard, which is important for Web 3D to flourish.
But besides being just a hot and spicy Avatar in a virtual Club, your Avatar will have the option to carry encrypted information such as your debit card for online purchases and any other information you so desire. note: The Crystal Angel strongly suggests using a seperate account and a debit card for online purchases - please read our Infection column on the next page.

The Kinset shopping experience is like being the last person on earth. It is a lonely and very industrial experience. Moove Avatars and The Brand World Tools would help remove this vacant feeling.

Once you are happy with your new Avatar, you are ready to surf the Internet, either in the current 2D layout or in the new 3D layout. But why would you want to? Would I have to use Web 3D? Both are good questions. Let's look at the second question first.
When you visit a cutting-edge website today, you often have a choice of using the Flash version or the simple HTML version. If you are in a hurry, you probably do as I do and just click the "skip" link. But if you are wanting the full effect of the website, you use the Flash version.
Web 3D will work in much the same way. There are web sites that will not get any better or have any reason to go 3D just as there are some web sites today that would not be any better with Flash. But many Internet sites and certain business models will benefit greatly by offering both.


Shopping at TheMallPlus would be much more fun as a Moove Avatar.

The three hottest trends on the web today (besides sexy pics and movies) are E-commerce, Social Networking and Gaming. The last two use chats to offer a better experience. Some e-commerce sites offer a "Live Help" button (as the Crystal Angel does), but it is often a very impersonal experience. It is these three areas of the Internet that Moove will bring together.

Avatars offered by TheMallPlus are crude and not very sexy

E-commerce - Let's face it; girls do not like to shop alone. I know I do not. Going to the mall in Real is a social event. I call up Chelsea and maybe Tina and off we go to the fashion mecca known as Crossroads Mall. We advise each other on what looks good or looks plain awful and whisper snide comments to each other about the rude sales girl.
Shopping online does not offer any of the social aspects of shopping in Real, with the exception of First3DMall.com and TheMallPlus.com. I could never get First 3D Mall to work but I was impressed with The Mall Plus.
With rich graphics and a chat feature, this is the type of shopping environment I would use online. Unfortunatly the choice of stores is slim and although they offer an Avatar to shop with, they are crude and frankly not very sexy. I want to be looking HOT when I go to the Mall. Enter the Moove Avatar you just set-up on your new computer.
A company called Kinset also offers a form of 3D shopping but I found it difficult to use and very slow. I did not see an option to create an Avatar and I really do not like downloading more and more programs just to shop. By merging the standardized Moove Avatar and the Moove browser with these online shopping sites would allow companies like TheMallPlus to focus more on the shopping experience and less on creating Avatars.


Just hanging out watching the other shoppers is one my fav Mall past times

E-commerce sites are a dime a billion and without a unique and cost-effective marketing plan, most of them will lose money and eventually close down. Even the most successful e-commerce sites need to be constantly adjusting to the new algorythms of Google or pay big money for click through advertising. At the same time, sites that offer anything for free are getting big hits.


I love shopping with my Auntie Rose

In the very near future, sites such as the Gap, Old Navy, Levi, and Victorias Secret will offer free downloads of copies of their Real products for the standardized Moove Avatar to wear. "Hey Tory,

Is Avatar Fashion and Advertising the wave of the future?
where didja get those Buttonfly Levis"?
"How funny you should ask. I went to Levi.com and clicked on the Avatar Fashion link. I wound up buying a pair for Real too". In other words instead of Levi paying big money for clicks on Google or Yahoo, they simply offer free Avatar outfits.
Even if a visitor to the Levi web site only dowloads the free Avatar item, Levi benefits by drawing yet another potential customer to their site; and the Avatar wearing the new Levis becomes an important viral advertiser as they surf the web in 3D.
Who is going to be at the forefront of designing 3D shops and free Avatar namebrands? The current Designers in Moove, that is who. They are skilled and ready to begin producing for the forward thinking company.
Note: If you are interested in having your product created in the virtual market place and redistributed on a global scale, the Crystal Angel can offer all the information you will need in contacting the appropriate designer. The costs a miniscule compared to other types of brand marketing and your designer created product lasts nearly forever and replicates throughout the world of Moove.Please contact us at CrystalAngelFashion@earthlink.net for more information.
Gaming - After shopping at the 3D Mall, hanging out in the Food Court and downloading some

Tory missing her purrfect 300 game by three pins at the Pogo.com of tomorrow. LMBO
new FREE outfits from Old Navy and Levi, I head over to the Pogo.com Bowling Alley with Mela and Tina, while Chelsea hurries off to a golf game she is late for on Shockwave.com. After changing into my new Avatar outfits, I meet up with Wood, Uncle Mickey, Lady Bon Bon, MM and others and we bowl a few games. Of course I win them all. LMBO.
After bowling we head over to the 3D Pub where we sit and chat with friends from all over the world while sipping a tasty vitual ale. (burp) By basing the Pub on Brand World Tools, and through an agreement with TIVO, a large screen television on the wall of the Pub broadcasts sports (and American Idol of course).
The possiblities are endless for both entertainment, online sports and games; as well as advertising and marketing ...and we all know that if there is money to be made, it will get attention and will come to pass.

With the free tools of Moove, anyone can open a Pub.

Well, all that is fine and dandy for businesses and companies that sell real products, but what about companies whose products or services do not relate well to Avatars? For example, T-Mobile which offers Internet and Cell Phone services. The answer is in the amazing flexibility and ease of the Moove Room Creator and Brand World Tools. Companies like T-Mobile can easily open a Club with 3D links to its service plans and phones, and even staff it with a real person in Avatar form.
As more and more businesses open up 3D virtual spaces, the quality of these "spaces" will improve through competition. Remember, we are not talking about the million Moove residents currently visiting Clubs and virtual spaces, but million upon millions of Internet users. In simple terms, every 3D web site becomes a social space. Every Internet surfer becomes an interactive part of that social space.


Any business can open a Club or social gathering space with 3D links to products or services.

Social Networking - Web sites such as Yahoo Groups, MNS Groups, MySpace, YouTube and Facebook are considered Social Networking sites and created the current Web 2.0. They have become increasingly popular. They are also great viral marketing tools. The Crystal Angel uses both MySpace and YouTube to bring attention to our magazine and to Moove.com. But to call them true social networking web sites, a more realistic and personal interaction needs to happen between the users of strictly (non 3D) social networking sites.


What does this chart mean? Dammit Jim, I'm a fashion writer not a web guru

If MySpace were to blend Moove into their social offerings, the experience on MySpace would move beyond a kind of "voyeur status" to a true social networking web site. This merger would benefit both companies and all of the users and residents. From just a fashion editors point of view, it would seem that with the current battle for users between MySpace and Facebook, the time is purrrfect for a MySpace / Moove partnership. Although Facebook is doing some kewl things, I lean more towards MySpace due to the current ability to see MySpace pages on IPhones and certain phones by T-Mobile.
This is important because Moove will be available on your web capable cell phone. We all love to text, and by merging the browser of Moove and your Avatar with cell texting, the experience will be even more rewarding. Stuck at the airport and just dying to go shopping at Bath and Bodyworks with your best GF? Just text your GF and point your cell browser to bathandbodyworks.com and shop together. Sound to good to be true? With the right strategic partner, all of this and more can be brought to reality.
Whether it be Pogo.com, Kinset, MySpace or T-Mobile, the blending of Moove's technology with the great things now happening on the Internet by these companies will take the Web beyond 2.0 and pave the way for Web 3D.

Now, which one of you totally smart companies is going to be my Hero and Miracle Man? LOL

This article is the dream and possibilities of Moove.com by one Moove Angel and does not reflect the wishes or business plans for Moove.com. Edited by JC.


Continued on Page 6

moove online - your first personal 3D world on your PC - individually customizable - with fun, excitement and amazing possibilities for 3D chat and more


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