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Please take a moment before continuing with our story to learn a bit more about the Amazon and what you can do to help preserve the lung of the Earth
The Amazon Basin contains the largest area of tropical rainforest in the world. 60% is in Brazil, but it also extends into 8 other nations—Venezuela, Guyana, Suriname, French Guiana, Bolivia, Peru, Ecuador and Columbia.
Nine Brazilian states are part of “Amazonia”—from Acre in the west, (and moving, counter-clockwise,) Rondonia, Mato Grosso, Tocantins, Maranhao, Para (with Belem, its largest city, a major historic center and port at the mouth of the Amazon), Amapa, Roraima and the state of Amazonas itself, with its capital of Manaus.
Amazonia (3,904,393 square kilometers) makes up half the total land area of Brazil, but is home to only 19 million people out of a total population of 157 million. At four inhabitants per square kilometer, Amazonia has one of the lowest population densities on Earth.
The Amazon River, by official measurement, is the second longest river in the world, but in many respects it’s the mightiest river on the planet. (See Activities A.3 and 1.3.) The Amazon basin holds one fifth of all the fresh, river water in the world. The Amazon’s flow is so strong that it carries sweet water 200 kilometers out to sea before the ocean turns it salty! By some estimates, it discharges as much water into the ocean in one day as England’s Thames River does in a year.
While the Amazon may seem far away, we are intimately connected to it through our actions. Fortunately, we can make a difference and help conserve it by making the right choices in our daily lives.
Threats to its incredible number of plant and animal species are largely the result of consumer demand for forest products.
By being smart consumers, we can help reduce human pressures on the forest and river basin and in the process each of us can help the Amazon continues humming, buzzing, and roaring with life.


Reduce your use
One of the easiest and most effective ways to reduce demand for forest products is for each of us to reduce the amount of paper we use in our daily life. Print on both sides of a piece of paper; recycle and encourage others to do the same.

Buy sustainable products
Look for the Forest Stewardship Council (FSC) logo when purchasing wood and paper products-from toilet paper to flooring. This certifies that the product comes from a company that has made a commitment to managing forests in ways that help protect biodiversity and respect the rights of indigenous peoples. You can also buy recycled products.
Look for forest products that don't require habitat destruction
There are alternatives to many of the rain forest products we buy, like Brazil nuts and coffee, that don't require the destruction of forest habitat. Local people that maintain the ecological integrity of the forests are often helped through the sales of these products.
Purchase the right pets
Domesticated animals usually make the best pets, but if you do buy an exotic species, like a parrot, fish or lizard, make sure it was captive bred. Many wild animals are illegally smuggled out of the Amazon to be sold as pets in the United States and Europe, and large numbers of these animals die in the process.
It's important to ask where exotic animals come from and to require a store to give you proof of the animal's origin. Several places in the Amazon River Basin are now developing certification systems that will contribute to local economies while protecting natural fish resources.
Be a smart tourist
Tourism to wilderness regions like the forests of the Amazon Basin can sometimes harm the natural environment that draws visitors in the first place. Before your next trip, do some research and support ecotourism operations that help protect biodiversity by creating incentives to protect it.
Organized tours and local facilities that are ecologically sensitive can also boost the local economy, creating demand for accommodations, food, and local guides while minimizing the impact on the local ecosystem.
Update on the Amazon Rain Forest
December 11, 2007

Amazon Deforestation Rates Decreasing, Rainforests Still Threatened
New data from the government of Brazil shows that deforestation rates for the Brazilian Amazon from August 2006 to July 2007 have fallen for the third consecutive year - and are the lowest registered for the region since 1991.
While these rates have reached historic lows, deforestation in the Amazon still proceeded at an alarming speed. During the government's survey period more than 2.7 million acres disappeared - equaling about four football fields of rainforest per minute. There are also indications that deforestation rates may be on the increase since the end of the reporting period.
"The Amazon has a unique and irreplaceable value, not only locally, but globally. Our recent report indicates that 60 percent of the Amazon's forests could be gone by 2030, releasing billion of tons of CO2 to the atmosphere, with major contributions to global warming", warns Dr. Meg Symington, WWF's priority leader for the Amazon. "If we are serious about saving the Amazon, the international community should support the efforts of the Amazon countries to stop deforestation; the Bali conference provides the opportunity to act now."
Deforestation and its effect on climate change is one of the many topics being discussed at the ongoing UN Climate Conference in Bali, Indonesia. Up to 75 percent of Brazilian greenhouse gas emissions come from deforestation and forest fires - mainly in the Amazon. Because of this, Brazil is the fourth largest climate polluter in the world.
Strategies to halt deforestation in the Amazon include minimizing the negative impacts from cattle ranching and infrastructure projects, and rapidly expanding the existing network of protected areas. WWF is also urging the government of Brazil and other Amazon countries to protect their rainforests by formally recognizing their natural value. Because they stabilize local and global climate, and provide a host of other goods and services to local residents, intact rainforests are more economically valuable than alternative land uses such as cattle ranching and agriculture.
WWF has been at the forefront of protecting the Amazon for over 40 years. Along with its coalition partners WWF will continue working across several sectors of the Brazilian government and civil society to establish broad support for Amazon rainforest conservation.
Fast Facts:
The Amazon contains one-third of the Earth's remaining rain forests. These forests are key to stabilizing local and global climate, as they contain vast stores of carbon.
Agriculture is the world's largest industry, employing over one billion people and generating over one trillion dollars' worth of food annually.

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Photos and content courtesy of: Smithsonian Institution and the World Wildlife Federation
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